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Blue Ocean Strategy harvard business review october 2004 page 2 W. Chan Kim chankiminseadedu is the Boston Consulting Group Bruce D. Create A Blue Ocean Strategy For Your Business Set Up A Free Business Consultation With Suniltams Guruji Bus Blue Ocean Strategy Blue Ocean Digital Marketing Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years. . How to Create Uncontested Market Space and Make the Competition Irrelevant. So powerful is blue ocean strategy in fact that a blue ocean strategic move can create brand equity that lasts for decades. Pursue differentiation while controlling costs. Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant by W. The term was coined by Chan Kim and Renee Mauborgne in the book Blue Ocean Strategy. Blue Ocean Strategy Template is compatible with Illustrator includes a t...